Board Of Directors

Patrick MartellExecutive Director

Patrick Martell
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The Board

Greg Brand - Co-chair, Bluehouse Group
David Parker - Co-chair, Dealer.com
Bruce Seifer -  Advisor, Burlington Community & Economic Development Office
Julia Lerman - The Data Farm
Carl Lorentson - Renaissance Information Systems
Ann Pettyjohn - Green Mountain Software
Irene WrightAmerican Health Care Software Enterprises
Tom Jaros - Empower Mobility LLC
John Canning - Physician's Computer Company
Bud Reed - Timberline Interactive
Chris Johnson - Technical Connection, Inc

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Board Member Profiles

Patrick Martell - Executive Director

Patrick is a former CIO for Al's Snowmobiles, a snowmobile parts company in Newport, and a past President of Vermont's North Country Chamber of Commerce.  He has participated in numerous community organizations and boards of directors throughout the state, including the North Country Hospital Board of Trustees.  He possesses a wealth of experience and knowledge in the software and IT realm combined with real world business experience operating several multi-million dollar corporations.

Greg Brand - Co-Chairperson
Greg is President of the Bluehouse Group, an eight-person firm that specializes in website design and custom database development. Greg is the President of Bluehouse Group, Greg enjoys coordinating multi-disciplinary teams that include creative talent and technical expertise. He especially enjoys finding solutions to complex problems, and designing user interfaces that people find simple, intuitive and usable. When he's not pushing pixels he tries to get outside to pursue fly fishing and photography, two of his passions.

Greg envisions vtSDA as being instrumental in enabling the Vermont software industry to be competitive nationally by capitalizing on Vermont's image of authenticity and quality craftsmanship.

"We want people to think of Vermont as a place where high-quality software comes from. The Alliance can also play a key role in building links with Vermont's colleges and universities so that we keep our best and brightest. We need to seed the industry with young, talented people."

David Parker - Co-Chairperson
David represents Dealer.com, one of the state’s largest, locally-owned software development companies. His involvement in helping Dealer.com grow and hire new employees in the state has given him an acute understanding of the workforce development and community awareness challenges facing the software industry. 

As a founding member and co-chair of the vtSDA's board, David looks forward to continuing to lead the alliance's efforts at growing awareness of Vermont's vibrant software industry both within and outside the state. He also is working to build the state's software and IT workforce so that Vermont's large and small software companies have the resources they need to grow.

"The beauty of the software industry in Vermont is its combination of high pay and low impact on the environment. The industry generates the vast majority of its revenues from sources external to the state, and it spends the vast majority of those revenues paying its employees. In many ways, it is the perfect industry to help Vermont grow its position in the global economy while remaining clean, green, and sustainable. The vtSDA will continue to increase awareness of the industry and its benefits throughout the state, providing great value back to its members and, in turn, the community."

Bruce Seifer
Bruce is the Assistant Director for Economic Development in the City of  Burlington's Community and Economic Development Office (CEDO).  For the past 22 years he has been responsible for managing the City of Burlington's Economic Development plans, activities and programs.  He also serves as the Treasurer of Burlington's South End Arts and Business Association, and he is a founding Board member of Vermont Businesses for Social Responsibility, currently serving on the Public Policy and Nomination Committee.  He is a founding Board member for Vermont Energy Investment Corporation, and he was awarded Vermont Small Business Advocate of the Year by the US Small Business Administration.

Julia Lerman

Julia is an independent consultant who has been designing and writing software applications for 20 years. She lives in Vermont where she runs the Vermont.NET User Group. Julia is well known in the Microsoft.NET community as an INETA Speaker, Microsoft MVP, ASPInsider and prolific blogger.

She is a frequent presenter at technical conferences around the world as well as author of articles for Microsoft's MSDN Online and MSDN Magazine, CoDe Magazine, aspNET Pro and other well known technical publications. Julia blogs for Ziff-Davis at blog.ziffdavis.com/devlife as well and her more frequent blog postings can be found at www.thedatafarm.com/blog.

Carl Lorentson

At Renaissance Information Systems, Inc. Carl is dedicated to using the latest technology to meet the growing needs of his clients. Since founding the company in 1994 he as worked with, or overseen projects for, over 100 clients from multinational firms to local non-profits to single-person entrepreneurs.

Prior to founding RIS, Carl spent 15 years developing custom applications for multiple industries including healthcare, banking, and agriculture. He earned his Bachelor of Science degree in Applied Mathematics and Computer Science from SUNY at Albany in 1979. In his spare time Carl enjoys long-distance bicycling and spending time outdoors with his wife and two sons.

Ann Pettyjohn

Ann is Vice President of Business Development and Operations for Green Mountain Software, one of the nation's most experienced mobile computing software consulting firms based in Vermont. Founded in 1994, Green Mountain Software consistently delivers groundbreaking software for clients ranging from the Fortune 500 to innovative start-ups for both Palm and Pocket PC platforms. With more than 20 years technology marketing experience, she has held senior management positions with Motorola, Prime Computer, Boise Cascade and Long Distance North.

"I've always thought of Vermont as a very special place for technology. When you look around, there are so many innovative companies and individuals in this state doing amazing things with software, from solving even the most difficult business problems to creating software that is just delightful to use. We have people in this state with impressive backgrounds, experience and capabilities. My goal for vtSDA is to establish Vermont as a truly amazing place to find innovative and creative software developers and companies - both within Vermont and at a national and global level."

Irene Wright

Irene is the Vice President of American Health Care Software Enterprises, Inc.  American is a national software provider and an IBM business partner offering complete system suites including clinical and financial systems specifically designed for the long term health care industry.

"Becoming involved with vtSDA has given us the opportunity to network with other software professionals, learn about the trials and tribulations of others in this business, and advocate for the growth and prosperity of the software industry within the State of Vermont."

Tom Jaros

Tom is the founder and president of Empower Mobility LLC, a software company that provides quality software development services and products for the Mobile Computing platform.  The company specializes in solutions for handheld devices, and has extensive experience with both Palm and Windows Mobile operating systems.  Their mixed use of creative engineering, intuitive user interfaces and efficient software design sets the company's mobile solutions far above the rest.  The company is located in Essex Junction, Vermont.

John Canning

John is the president and founder of Physician's Computer Company, a forty person service and software company that works with pediatric practices offices across the country.  In 1983, John founded PCC in South Burlington, VT, with some friends from school, long before Vermont realized it would be the ideal place for software companies. 

John's board experience includes chairing boards for the Vermont Youth Orchestra and the Gailer School, and co-founding a regional board for the Vermont Symphony Orchestra.  John lives across the street from the Burlington Airport with his foster son.

Bud Reed

President and Founder of Timberline Interactive, Bud is an expert on Internet marketing and e-commerce.  Bud has a direct marketing oriented, numbers-driven approach to smart e-commerce, and partners with clients ranging from Toyota and Fox Home Entertainment to specialty-product catalog companies.  Timberline Interactive is unique in that it combines astute Web development services with cutting-edge Internet marketing strategies and campaign execution.  From effective Web design and usability to search engine optimization (SEO), paid search and e-mail marketing, Timberline's focus is always on ROI for its clients.  Bud is VP of Finance for the VT/NH Direct Marketing Group and he speaks regularly on search engine marketing and e-commerce.

Chris Johnson

Chris is has been the Director of Technical Connection, Inc since 1991.  Technical Connection is a boutique staffing and IT consulting firm specializing in IT and Engineering work and has been involved in the placement over a thousand experienced and entry level technical personnel with Vermont employers. Chris is a certified Professional in Human Resources by the American Society of Human Resources. He would like to see Vermont become a near shore IT outsourcing alternative to off shore IT outsourcing and is involved in educational and business educational initiatives toward that goal. In his spare time he enjoys restoring and managing the natural communities on his Forest Stewardship Council certified woodlot in Lincoln, VT. and is currently developing an Organic Maple Sugaring operation there.