Wednesday, November 14th, 2007
Software As A Service
Merrill Chapman - Author, and Managing Editor and Publisher, Softletter
Meeting Overview
From 1999 to 2001, what was then called the ASP market, collapsed, bringing an abrupt halt to the growth of what was seen as a new and vibrant segment in the software industry.
By the end of 2001, the hosted model for delivering software services was considered as dead as OS/2. But times have changed and the ASP market, now called Software as a Service (SaaS) is back with a vengeance. If you are considering making the move to SaaS or will be impacted by SaaS (and there is no software company that will not be impacted by SaaS), come and hear Softletter managing editor Rick Chapman and author (In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters) discuss what killed the ASP movement, why it has sprung back to life, and how and where the SaaS tsunami is sweeping through the industry.
Rick will be also sharing data from Softletter's recent SaaS surveys, and will be discussing why if you are not prepared for SaaS, future job opportunities for you and your employees may include exciting new careers at the food court in your local mall.
Bio
Merrill R. (Rick) Chapman has worked in the high technology and software industries since 1978 as a programmer, salesman, field sales engineer and marketer. He is the managing editor and publisher of Softletter, a twice monthly publication focusing on the business realities of running a successful software company. He is also the the president of Aegis Resources, a consulting firm that specializes in enabling software and high-tech companies to create lean, fast-moving marketing and sales operations that generate revenue quickly.
Rick is also the author of "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters", "The Product Marketing Handbook for Software" (with the 5th edition due at the end of January, 2005) and co-author of "The US Software and Distribution Guide".
He enjoys writing, lecturing, and consulting about various aspects of high-technology marketing. The companies he has worked or consulted for include Ashton-Tate, IBM, EntireOne, Inso, Lucid8, MicroPro, Microsoft, Novell, DataEase, Stromberg, Sun, Ziff Davis and many others.